We’re really excited to roll out our new Carts Retargeting Automation tool, allowing you to keep the focus on your users and increase the performance of your cart campaigns instead of getting caught up in complicated rules. Here’s a run down on the updates:
Instead of setting up separate campaigns for identified and partially unidentified carts, smarter dynamic fallback campaigns retarget your customers automatically on the best mix of channels, and constantly updates as new contact data comes in. CartsGuru’s smart fallback campaigns will automatically optimize your reach and conversion.
A customer visited your website, he did not give any contact details but thanks to your amazing widget he opt-in FB messenger!
(Want to know everything to set up this widget on your e-commerce click here)
Then, the customer comes back, leaves some contact details but still doesn’t convert
Our new Audience settings are not only easier to set up but also allow for multiple criteria. So you can quickly add as much custom tailoring as you like to make sure you reach exactly the right targets.
If necessary, you can still filter manually your audience to talk in a different way to visitors who are identified with account information from visitors partially identified (ex: FB messenger opt-in but no account). More info here.
With our improved analytics, you can quickly get an overview of all of your campaigns and also compare performance to identify the best performing channels and workflows and adjust accordingly.
We’re committed to continuously improving CartsGuru to help you win and keep customers, without the need for hours of complicated setup and analysis. We hope that you enjoy using the new tools and look forward to your feedback!