How do I write an efficient retargeting SMS? And what makes the channel so effective?

SMS is an incredible way to convert and develop a direct communication with your prospects and clients. 

SMS Remarketing is powerful because of its high Unique Click Through Rate (+/- 30%) and the direct, open, and personal communication it enables.

So, customers are TRULY opening, reading and replying to the SMS. 

To craft an effective campaign, follow these short guidelines:

  • Introduce yourself and name your website.
  • Keep it short!
  • Include a direct link to the customer’s shopping cart.
  • Avoid sending too many text messages at once.

Keep in mind that there is no one-size-fits-all strategy on when and how often to send a SMS to your prospects. Adapt your user journey to your purchase cycle and market. Finally, don’t hesitate to reach out to your customer success manager to learn the best practices for your eCommerce store!