Carts Guru keeps you informed about KPIs regarding cart recovery performance.
- Lost carts refers to the number of carts that have not yet converted.
- Processed carts refers to the number of carts that you’ve interacted with (at least 1 action was successful: email, SMS, or your shopper’s telephone number is correct)
- Abandonment rate is the percentage of carts abandoned on your website.
A table shows KPIs per marketing channel:
We include charts that show your overall cart recovery performance. You can change dimensions by picking the one of your choice.
At the bottom of your dashboard, you’ll find columns that provide specific indicators related to each retargeting channel.